Carlsberg has launched a nationwide search with talkSPORT to give one football fan their big break on national radio. The People’s Pundit championed by the Carlsberg Fan Squad will invite fans to showcase their punditry skills by swapping the terraces, pub or sofa, for the world’s biggest sports radio station.
Insight from the Carlsberg Fan Squad found that fans were bored of the run of the mill clichés and sit-on-the-fence pundits who were more interested in protecting their future employment opportunities. As the official beer of football, Carlsberg has acted and provided a once in a lifetime opportunity for a real fan to have their voice heard.
The People’s Pundit championed by the Carlsberg Fan Squad will be spearheaded by the voice of football, Jeff Stelling. Jeff commented on the search: “If Carlsberg did punditry, they’d probably be fans just like you. We’re on the hunt for the fan whose opinion makes his or her mates stop and listen. If you think your knowledge of left-footed European strikers is wasted on your work colleagues, upload your entry now!”
Fans aged 18 years and older can submit their entry by recording their punditry on their favourite game on a smart phone or webcam, and uploading it to Facebook, YouTube or Vimeo. Fans then share the link on www.ThePeoplesPundit.co.uk to complete the process. Entries close on the 2nd March 2015.
A judging panel including Jeff, talkSPORT and Carlsberg will shortlist 30 pundits to attend five regional pub challenges in March and April where they will take part in two challenges in front of a live pub audience. Five regional winners will then attend a ‘boot camp’ with talkSPORT’s chief pundit, Mark Saggers, where the People’s Pundit will be crowned. The winner will then join the talkSPORT team on the final day of the season.
Paul Morris, Carlsberg Brand & Activation Sponsorship Manager, added: “With over 20 years in the world of football, we’ve earned the respect of football fans! The Carlsberg Fan Squad identified that fans are frustrated with the current crop of pundits, hence our search for the People’s Pundit and our promise to give one fan their big break at talkSPORT.”
Liam Fisher, talkSPORT Programme Director, added: “Our listeners are the most knowledgeable and opinionated football fans in the country and with Carlsberg one of them is going to get the chance to prove that they really know what they’re talking about in front of millions. With big names including Danny Murphy, Stan Collymore, Ray Parlour alongside the eventual winner of the People’s Pundit, talkSPORT will be the voice of both the commentary box and the stands on the last day of the season.”
The Carlsberg Fan Squad is a fan focused task force, whether it’s ensuring Barclays Premier League grounds are filled with real fans, delivering the ultimate England experience for 1,000 England fans at Wembley, or providing a fan with the chance to swap their day job for a role behind the mic with talkSPORT.
Throughout the season, @CarlsbergFooty is providing fans with the chance to win Barclays Premier League tickets by tweeting their match-day predictions. Carlsberg is the Official Beer of the Barclays Premier League, the Official Beer of Team England and the Official Tournament Sponsor of UEFA EURO 2016™.